From branding to practical labels, sometimes one sticker can go a long way. But what can you actually use stickers for within your business?
Give your brand something to stick to
You’ve put time into creating a logo, visual identity and colours that fit your business. So naturally, you want them to show up wherever possible.
With stickers featuring your logo, you can turn a simple box, envelope, bag or other type of packaging into something instantly recognisable. You don’t always need fully printed packaging to make your brand stand out. Add a sticker and you’re already well on your way.
And why only stick them on the packaging? Add a loose sticker to an order too. Create one with your logo, an illustration or a design people will actually want to stick somewhere. Before you know it, your brand could be popping up on laptops, water bottles and phone cases.
From packaging to product
Of course, stickers can do more than just look good. Sometimes, they simply need to get the job done.
Think product labels featuring a product name, ingredients, barcode, instructions or other important information. By designing this information in your own visual style, even a practical label becomes part of your brand.
Sealing stickers are useful too. Use them to seal tissue paper, a box, envelope or other packaging. Practical and recognisable, all in one.
Make your promotion stand out
New collection? Limited-time discount? Product launch? Or have you got an event coming up?
Advertising and promotional stickers can become part of your campaign. Keep your message short, create an eye-catching design and make sure people can see what it’s all about at a glance.
Want to send people straight from your sticker to your website, promotion page or sign-up form? Add a QR code. Grab your phone, scan and you’re there.
You can also take your campaign beyond your own shop or business. Stickers are often used for guerrilla marketing and promotion in public spaces. But don’t just cover every lamppost you see. Rules vary by municipality and location, and you may need permission to put stickers on public or private property.
Check first. Then stick.
Make your packaging part of the experience
Especially for webshops and hospitality businesses, packaging is often one of the first physical interactions someone has with your brand.
Add a logo sticker to a standard shipping box and it instantly becomes more recognisable. One sticker can turn a simple takeaway box into something that feels like part of your restaurant. And with a Thank you for your order! sticker, you can give every order that little bit of extra attention.
Here too, you can combine practical and promotional purposes. Add a QR code that takes customers to your menu, social media, instruction video or review page, for example.
The packaging is going to your customer anyway. You might as well make the most of it.
Take your stickers to a trade show or event
At a trade show, festival or event, it’s all about being seen and remembered. Stickers are an easy way to make that happen.
Use them to brand goodie bags and packaging, or simply hand them out. The latter works especially well if you create a design people will actually want to keep.
Because a flyer might end up in the recycling bin. A great sticker? That could easily end up on a laptop.
And sometimes, a sticker just needs to be practical
Not everything has to be about marketing.
In an office, workshop or warehouse, stickers can save you a lot of hassle. Use labels for storage bins, shelves, equipment, folders or company assets. With colours, numbers, barcodes or QR codes, you can see at a glance what belongs where.
You can also use stickers for instructions, warnings or maintenance information that needs to stay with a product or piece of equipment.
Maybe a little less exciting than a bright yellow promotional sticker. But if it saves you from spending ten minutes looking for that one storage bin, we’d say it’s doing a pretty good job.
What will you stick them on?
From a product label that needs to be practical to a promotional sticker designed to grab as much attention as possible: there are plenty of ways to use stickers for your business.
Start by thinking about what you need your sticker to do. Does it need to provide information, make your packaging more recognisable, withstand outdoor use or simply stand out? Once you know that, you can choose the material, size, shape and finish that suit your needs.
Stickers a good idea?
