1. Create a Clear and Organised Layout
A menu packed with dishes might sound appealing, but too many choices can actually make it harder for guests to decide. That's why it's important to create a clear structure that helps guests quickly find what they're looking for.
Divide your menu into logical categories, such as starters, main courses, desserts and drinks. Give each category a clear heading and leave enough white space between the different sections.
Our tip: Group dishes that go well together on your menu. This makes it easier for guests to order an extra side dish or a matching drink.
2. Put Your Specials in the Spotlight
Do you have a homemade speciality, a seasonal dish or a cocktail that guests simply have to try? Give it a prominent spot on your menu!
Use a subtle coloured background, border or illustration to draw extra attention to certain dishes. Or choose a separate table card to showcase your limited-time specials.
Our tip: Does your menu change regularly? Print your specials on separate cards. This way, you won't have to reprint your entire menu every time, and you can easily adapt your offerings to the season.
3. Make Your Menu Easy to Read
A beautifully designed menu is great, of course, but most importantly, guests should be able to read it easily.
Choose a clear font, sufficient contrast and a comfortable font size. Also, avoid lengthy descriptions. A short, appealing description of a dish is often enough to get guests excited.
Our tip: Print a test version first and check how it looks under the lighting in your restaurant or café. Text that's easy to read on a screen can suddenly become much harder to read in atmospheric lighting.
4. Choose a Format That Suits Your Menu
Not every menu needs to look the same. The format and finishing options play a big role in how guests use your menu.
Single-sheet menu: ideal for a small menu, lunch menu or regularly changing specials.
Folded menu: perfect when you want to include more information without using multiple loose sheets.
Staple-bound menu: great for a more extensive menu with multiple pages.
Wire-O menu: a practical choice for larger menus that need to stay open easily.
Also, consider the available space on your tables. A large menu can make an impression, but it isn't always practical on a small table.
5. Stay Flexible with a Changing Menu
A new season, updated prices or a temporary promotion? In the hospitality industry, menus change regularly. Luckily, that doesn't mean you have to reprint your entire menu every time.
By planning your print materials wisely, you can stay flexible and avoid unnecessary printing. For example, use a main menu with a separate drinks menu, a seasonal menu or small table cards for limited-time specials.
The quantity you print also plays a role. Does your menu change frequently? Choose smaller print runs that you can easily reorder. This way, you'll always have an up-to-date menu on the table without being left with large quantities of outdated print materials.
Our tip: Keep your regular menu items separate from dishes that change frequently. That way, you only need to replace what's actually changed.
6. Choose a Material That Matches Your Style
It's not just the design that determines the look and feel of your menu. The paper you choose makes a difference too. A sturdy paper type creates a different impression than thin paper, while a natural paper texture gives your menu a completely different look compared to a smooth finish.
Want to give your menu a unique, sustainable look? Consider choosing Flowerpaper, made from tulip bulb waste and recycled paper pulp. The visible tulip fibres give every menu its own unique character. No two sheets are exactly alike!
Will your menu be used frequently? A protective finish, such as lamination, can be a smart choice. Or opt for our tear-resistant polyester paper. This helps your menu stay in great condition for longer and makes it easier to clean.
Our tip: Choose a material that suits both your hospitality concept and how the menu will be used. A fine dining restaurant might benefit from a sturdy, elegant menu, while a trendy lunch spot could opt for a playful design printed on natural paper.
Ready to Print Your Menu?
A great menu combines a clear layout, an attractive design and ease of use. With a smart structure, eye-catching specials and the right choice of materials, you make it easier for guests to decide while giving your dishes the attention they deserve.
Choose your preferred size, paper type and finish, and create a menu that not only looks great but also helps boost sales!
Ready to order your menu
