What is sticker bombing?
Sticker bombing is the use of stickers to promote a brand, event, campaign or message in public spaces. It’s a form of guerrilla marketing that allows you to reach your target audience in places where they might not expect to see your advertising.
One sticker can already grab attention, but repetition works even better. By using the same design across multiple permitted locations, your campaign becomes increasingly recognisable.
Why use promotional stickers?
Stickers are easy to carry, quick to apply and give you plenty of creative freedom. Go for a simple logo sticker, a bold slogan or a contour-cut sticker in the shape of your design.
Want to send people straight from the street to your website, promotion or event? Add a QR code. It’s an easy way to connect your offline campaign with your online content.
With sticker bombing, you often only have a few seconds to grab someone’s attention. So keep your design simple and clear. Use enough contrast, keep your message short and make sure your logo or image is instantly recognisable. The shape can help too. With contour-cut promotional stickers, there’s no need to stick to a standard circle or square.
Which stickers are suitable for outdoor use?
Want to use stickers outdoors? Then choosing the right material is important. Outdoor stickers have to deal with moisture, sunlight and changing temperatures.
That’s why polyester stickers are a great choice for outdoor use. They’re stronger and more durable than paper and can withstand different weather conditions. Paper stickers, on the other hand, are better suited to dry locations and indoor applications.
So, does your sticker bombing campaign need something a little tougher? Go for polyester.
Can you put stickers anywhere?
No. That empty lamppost might look like the perfect spot for your sticker, but that doesn’t mean you’re automatically allowed to put it there.
Rules for sticker bombing and promotional stickers in public spaces vary by municipality and location. You may need permission to apply stickers to public or private property. Without permission, your stickers may be removed and you could face a fine.
Always check the local rules before deciding where to put your stickers.
Also want to start spreading stickers?
