Trends that you can't get off your paper
These are the trends that will make your prints speak
The summer of 2025 brings fresh energy to the world of graphic design, and you can see that not only on screens, but also in physical prints. Posters, art prints, flyers and visual branding are getting a clear style shift. From expressive to subdued, from AI-generated visuals to hand-drawn details: this season is all about visual impact with character.
A striking movement is the return of maximalism. Where ‘less is more’ was the standard in recent years, it is back in fashion this summer. Large typography, vibrant colours and rich compositions ensure prints that immediately attract attention. This style is particularly effective in digital print productions, for example in campaigns, events or artistic series.
At the same time, we see a need for softer, more natural shapes and colours. Designs with organic lines, earth tones and a calmer pace are a perfect fit for brands that focus on sustainability, well-being or lifestyle. On print, this style gives a warm, inviting look, ideal for branding, for example.
For those who want something a little more exciting visually, there is the Y2K revival and retro-futuristic look. Think of chrome effects, gloss, 3D typography and digital nostalgia with a wink. In combination with glossy paper types, these designs can really come to life on paper. For example, think of our paper type metallic subtle!
Movement is also becoming increasingly important in design, even when it comes to static prints. Dynamic compositions, typography with a ‘flow’ and clever repetition create a visual rhythm that feels like it is moving. Ideal for campaigns or content that needs to hold attention.
Finally, there is plenty of room for mixed media and collages. Photography, illustration, 3D elements and AI images are freely combined into layered compositions. In print, this produces strong visual statements: rich, distinct and often surprising. A style that perfectly supports storytelling, for example in branding or editorial work.
