Tips for making a logo
A logo is the foundation of corporate identity and is very important for a company. You can use it to convey certain messages and a good logo allows for recognition with the target audience. Don't know how to make a good logo for your company? With these tips, you will have a powerful logo in no time!
Also see:
5 programs for making a logo
Use the right colors
Use colors in the logo that match the company and the message you want to convey. This is easier if you know the meaning of certain colors. Additionally, it is recommended to not combine more than three colors in your logo.
The right appearance
What kind of company do you have? And what message do you want to convey to your audience? A logo is often the first thing your target audience will see from your company, so it is important that it gives the right impression. Do you have a more high-end company? Then choose a more fancy design and font. That way you make it clear what type of company it is and you can attract the right audience.
Be unique
There are countless brands, and therefore also numerous logos. Therefore, it is important to think of a logo that does not look like a logo that already exists. That way, your company won't be confused with other companies. Consider comparing your logo with those of your competitors, so you can easily see if yours is unique.
Keep your logo simple
It is important that the logo can be applied at any size: it must still be easy to see when it is placed in a small size in the corner of a print. Therefore, it is smart to keep the logo simple and not add too many details.
Timeless
A logo is timeless and not meant to be changed often. Your logo should therefore not be based on current trends, to avoid it looking old or dull in a few years. This saves you the time of changing your logo again, as well as the risk that your target audience won't recognize the logo anymore.
Make multiple logos
Keep in mind that your logo should be visible on all background colors. If you have a black logo, consider that this will not be visible with a black background. Making multiple logos allows you to have a logo for all possible background colors.
Example of two different logos:
Want to print your logo? Choose from:
