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Tips voor het maken van een bedrijfsbrochure

Tips for making a company brochure

A company brochure is a tangible means of promoting a company and showing what you have to offer. It is therefore important to put together your company brochure as efficiently as possible to get the attention of potential customers. Below we have listed some tips to help you make the best brochure for your company.

1.    Target audience

Of course, you know who the target audience of your company is, but perhaps your brochure is meant for an entirely different audience. Consider who you want to reach with your brochure, so you can adapt the text accordingly.

 

2.    Avoid large pieces of text

A brochure should always be easy to read. The moment you start adding large pieces of text to your brochure, it will be less clear and readable. Your readers likely won't be motivated to read the whole text, which will make it difficult to get the most important information out of it. To keep the brochure uncluttered, we recommend you add many blank lines and frames.

 

3.    Show what is distinctive about your company

it is important to show the success of your company in your company brochure. To win potential customers, you need to distinguish yourself from other companies. Therefore, you should include what makes your company successful and different compared to others.

 

4.    Use visual language

A brochure that only contains text is usually not attractive to a reader. To get the reader's attention, it is therefore important to also include photos, illustrations, tables, etc. Images are often more able to convey something quickly, and they are also viewed first.

 

5.    Add evidence

Adding evidence will win the trust of your target audience and motivate them to take action. You can consider things such as adding quotes from satisfied customers. The evidence of a happy customer is often the deciding factor, for the reader, to buy a product or service.

 

6.    Answer 'the' question

With 'the' question, we mean whether your brochure makes clear what your product or service offers the customer. If your brochure immediately conveys what's in it for the reader, you got a good brochure. If you are unsure, you should put in some extra work to adapt the contents of your brochure.

The benefit of a company brochure is that you can hand out something tangible that your customer can keep. Especially when your brochure is well designed and nicely printed, there is a good chance that the brochure will stay on your customer's desk for a while. Your potential customer might pick up the brochure again a little while later, which will keep your company on their mind.

Finished your company brochure? Then you can click here to print it!